Saturday 15 April 2017

Should You Hire an On-Staff Marketing Director?

Posted by at 12:49 PM

Should You Hire an On-Staff Marketing Director?

As the trend moves toward companies hiring their own marketers to be on staff full-time, you might wonder how this change will affect your budget and marketing success.

We believe that ultimate success can be reached when your in-house marketer collaborates with the team at your digital agency.

Advantages of an in-house marketer:

1.Inside knowledge – you know your industry and product better than anyone.

2.Scheduling – quick turnarounds are easier when face-to-face.

3.Social response- having someone to respond immediately to positive and negative comments on social media is important.

Advantages of an agency:

1.Refined processes through repetition for faster turnaround.

2.Distance from the burn out and stresses that can happen within your company.

3.Lack of tunnel vision- looking from the outside in gives us the ability to know what your customer needs, instead of what the company wants.

4.Knows the trends: thousands of hours of testing concepts and channels for success.

5.Reduced costs by saving the following expenses:

a)salary for on-staff marketer

b)benefits

c)software licenses

d)continued training

e)hiring additional copywriters and designers

You can have the best of both worlds.  Hire an on-staff marketer for inside knowledge and project management, and team up with an agency for wide skill set, experience, and refined processes.

If you would like to read the full article about the advantages of each, click here.