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Digital Dialogues: A Podcast for the Service Industry
Last time I told you about possible changes you might see due to Facebook’s Explore Feed. So this time I’m going to concentrate on what you can use in addition to Facebook to reach your potential customers. I’m talking organics here. I’m not going to mention paid ads of any kind, which you can do on pretty much every platform here.
Terms to know here are B2B, meaning Business to Business. If you are a vendor to other businesses, this is you. B2C is Business to Consumer. If you are directly serving or selling to the end user, this is you. You can be both.
First things first, if you still aren’t using social media, there are lots of reasons you should, including:
Most importantly, customers will respond to your actions if you keep your content customer-based. Put your agenda aside and give useful information, answer questions, and offer the benefits they will get by buying from you.
Which sites should you use? Now, don’t give up on Facebook. It may still be the best platform for lots of businesses, especially for B2C.
What now?
Consider who your customers are and where you can make an impact with social media. Create a social media calendar that will help you stay on track for what topic to post to each site and when. Click here to learn about our tool that will send your blogs to all of your social media sites in 1 step!
-Nichol Low
December 15, 2023
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