Google Analytics can be complicated and in-depth, so I will be covering a few important aspects of it over the next several weeks.
Google Analytics is a powerful tool to help you figure out what is working and what isn’t on your website and ad campaigns. It doesn’t usually come built-in with a website though, but if you have a Virtual Vision website, then you have it.
Here are just some of the metrics you can find in your account:
- See visitors to your site in real time, or in the past. You can compare results for different time periods.
- Find out where your visitors are from. You can target them for an ad later.
- See what is your most and least popular content. See how many visitors you had to each web page, how long they stayed, and where they went next.
- Find out how they got to your site. Suppose You Tube brought a lot of visitors to your site, you would concentrate your efforts there to keep the momentum going.
Next step: Check your analytics overview, gather your log in information and get ready for more information on how to use it to your advantage.
Inside Account Manager