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Why Reviews and Testimonials are Important to Your Business

Why Reviews and Testimonials are Important to Your Business

Posted by: Samantha Daly
Posted on: Monday July 28, 2014 at 8:11 AM
 Why Reviews and Testimonials are Important to Your Business

Why Reviews and Testimonials are Important to Your Business

When looking for a company to entrust your business with, there are a few main factors we look at: location, website, and credibility. Consumers like to go to a place where they know others have had good experiences with them. They look for the honest and trustworthy companies that build the connection between the client and the company. You may be wondering, why is this important? It is important because, “90% of online consumers trust recommendations from people they know, 70% trust unknown users, 27% trust experts, 14% trust advertising, 8% trust celebrities”  (Econsultancy, July 2009, Erik Qualman, Socialnomics). This is the reason you need to be aware of your reviews and how you present yourself to your consumers. Here are the top reasons we believe that having reviews and testimonials are important to your business:

1) It shows loyalty and appreciation from your customer: This is not only an aspect that can help your company feel good, but can also draw in the consumer. These testimonials can show the best practices and how to create that bond with your client.

2) Bad Reviews causes you to lose clients. If you have reviews saying what a terrible job or product your company has or does, chances are people are not going to want to take a chance on you. Bad reviews are a tool of branding in a way that you do not want. Your company is now known for its negatives, not its positives. “70% consult reviews or ratings before purchasing” (BusinessWeek, Oct. 2008). You want to be seen for the good, not the bad for the 70% that need the extra consulting.

3) It brings you repeat customers. If a customer had a great experience with you, they will come back time and time again. They are writing a positive review for you because they believe in your company and were happy with how they were handled as clients.

4) It brings you new customers. A customer willing to write a review for you is not only getting you customers via the internet, but they are going to refer you on the streets as well. When you become an outstanding business in their mind, they would love nothing more than to recommend you. “7 in 10 who read reviews share them with friends, family & colleagues thus amplifying their impact” (Deloitte & Touche, Sept. 2007).

5) Happy clients equal a happy business. When clients are happy and satisfied with the work you have done for them, it makes it easy to work with them. If you can build that relationship, it is  natural to have a bond that builds morale throughout your company. Working for a good company who helps their clients will make an employee feel good about who they work for. They want to keep that recognition going.

Check out our testimonials page at We strive to make our consumers happy so they want to come back again and again!

Written by: Samantha Daly