From Zero to $20 Million: How Restoration XP Dominated One of the Most Competitive Markets in Texas Case Study
Since 2019 Restoration XP has been providing emergency restoration services in Plano, Texas. Whether you're a homeowner or business owner in the greater Plano, Dallas, or Fort Worth area, Restoration XP is equipped to handle your disaster or emergency. They provide full-service emergency restoration services, including:
- Water Damage Restoration
- Fire Damage Restoration
- Mold Remediation
- Storm Damage Restoration
- and so much more.
Project Overview
What began as a ground-up digital buildout evolved into a multi-year partnership that fueled Restoration XP's rise to becoming one of the most successful restoration companies in Texas.
Challenges
When Restoration XP launched in 2019, they were a brand-new player in one of the most competitive restoration markets in the country. With no website, no visibility, and no marketing strategy, their biggest hurdle was simple: How do we get jobs and grow when no one knows we exist?
They came to Virtual Vision looking not just for a vendor, but a long-term partner that could help them build a strong foundation – and scale.
The Plan
- Build SEO-optimized Website: Set Restoration XP up for success by building a custom website with content-rich webpages and best SEO practices.
- Get on Reputable Directories: Build out a strong directory of appropriate business listings, including Google Business Profile, Facebook, Yelp, and other directories.
- Get Seen: Utilize several different avenues of digital marketing for Restoration XP to be seen by customers at all times.
What We Did
We started from the ground up—literally.
- Custom Website Build with SEO best practices from Day 1
- Full Digital Marketing Suite: Local SEO, Google Ads, Pay-Per-Lead campaigns
- Ongoing Optimization with conversion-focused strategies
- Leads2Jobs Tracking: Tracked real-time ROI and helped refine marketing investments
- Organic Growth Focus: Targeted service areas, content-rich pages, and Google compliance helped generate major jobs without relying solely on paid leads
The Results
Alongside the impressive revenue generated from our efforts, Restoration XP secured major commercial contracts, expanded into multiple promising new business ventures, and Stephen skillfully exited the industry by executing a high-value sale of Restoration XP to a private equity firm.
$1 Million Job from Organics
$20 Million Growth in ROI
Real Results. From Real Customers.
"Virtual Vision was my digital marketing company for my disaster restoration company for 6 years and was a big reason I was able to sell my company to a private equity group. The team at Virtual Vision is phenomenal to work with and they truly care about their clients. They are the best in the business and always available to problem solve and put their clients #1. I feel blessed to have worked with them over the years and would refer any family member or business colleague to Virtual Vision."