Marketing for 2026: How Google Is Deciding Who Gets Seen (and Who Doesn’t)
Google’s search landscape is changing faster than ever — and what worked even a year ago may no longer be enough to keep your business visible.Between major algorithm updates, the rise of AI-powered search results, and Google’s growing emphasis on trust, experience, and real-world signals, service-based businesses need to rethink where they focus their marketing efforts in 2026.In this live webinar, Virtual Vision CEO Amanda Stichter will break down what Google is prioritizing right now, how recent updates are impacting local and service-based businesses, and what you should actually be doing to stay competitive — without chasing every new trend.This session is designed to translate Google’s updates into plain English and practical action, so you can make smarter decisions about SEO, content, AI, and visibility heading into 2026.
What You’ll Learn / OutcomesBy the end of this webinar, you’ll walk away with:• A clear understanding of Google’s most recent updates and how they impact local visibility, rankings, and lead generation• What Google is prioritizing in 2026, including:Experience, trust, and real business signalsWebsite performance beyond just keywordsContent quality vs. AI-generated content• How AI is changing search results (SGE, AI Overviews, and what that means for clicks and traffic)• Where SEO still matters — and where it’s evolving, especially for service-based and local businesses• What to focus on in your marketing budget for 2026 (and what’s no longer worth over-investing in)• How to align your website, Google Business Profile, content, and tracking with Google’s priorities• Actionable steps you can take now to protect and grow your visibility going into next yearYou’ll leave with clarity around what actually matters, what’s noise, and how to position your business so Google sees it as trustworthy, relevant, and worthy of being shown first.