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Maximizing ROI: A Guide to Effective Multi-Channel Digital Campaigns

Posted on Feb 15, 2025 / Virtual Vision Computing LLC

Maximizing ROI: A Guide to Effective Multi-Channel Digital Campaigns

Did you know that businesses using three or more channels in their marketing campaigns enjoy a 287% higher purchase rate than those using a single channel? As more companies recognize the importance of multi-channel marketing, understanding how to effectively use each channel to maximize ROI becomes very important.

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Structured Data vs. Metadata: Their Roles in Search Performance

Posted on Feb 08, 2025 / Virtual Vision Computing LLC

Structured Data vs. Metadata: Their Roles in Search Performance

In a world where digital visibility can make or break a business, mastering the nuances of search performance is crucial. Imagine navigating through a maze, equipped only with vague and sometimes misleading directions. This is how websites without optimized search data appear to search engines. But what if you could offer a roadmap instead? Enter structured data and metadata–two powerful tools that can transform how search engines view and rank your content.

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